About

Since 2005, Nutrition Authority (formerly Max Muscle of Lincoln) has proudly served the Lincoln community with one mission: to deliver real results through expert guidance, premium supplements, and unbeatable value.

Voted Best of Lincoln: Nutrition Store, we specialize in:

    • Advanced nutritional supplements

    • Personalized nutrition coaching

    • Custom meal planning

    • Body composition analysis

You’ll find top-tier brands — including APSolutions, Musclesport, Fresh Supps, VMI, Max Muscle, Titan Nutrition, and Global Formulas — many of which are exclusive to our stores and not available at big-box retailers.

Whether your goal is to build lean muscle, lose weight, boost energy, or live healthier, our Certified Fitness Nutrition Coaches use the Lifebase Solutions platform to personalize your plan and keep you on track.

All of this is delivered with Better Than Internet Pricing (BTIP) - all day , every day in-store at Nutrition Authority.

About Nutrition Authority

Nutrition Authority first opened its doors on April 11, 2005. Since that date, our locally owned business has been passionately committed to bringing people like you the absolute best in Nutrition and Supplementation. We feature Certified Nutritionists on staff to provide expert advice on products, as well as fully customized personalized nutrition coaching featuring the Lifebase Solutions Nutrition platform. 

These days, more than ever, people are understanding and embracing the need to be fit and be healthy. At Nutrition Authority we understand that your body’s needs, and your goals are unique. So, no matter where you are in your fitness and health journey, we know you still want to get the maximum results for your efforts. Your passion for results is our top priority. 

Customized Solutions

At Nutrition Authority, we provide customized solutions specifically for you. No matter the game, no matter the goal in life, Nutrition Authority is built to help you look, feel, and perform your best.

When you want results, the solution is simple...take it to the max with Nutrition Authority.

Ready to get on the Fast Track to Results?

Shop our complete line of nutrition products.

SHOP NOW