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FREE SHIPPING ON ORDERS OVER $74.99
FREE SHIPPING ON ORDERS OVER $74.99

About

Nutrition Authority, formerly Max Muscle of Lincoln changed its name to better fit who we are and what we are about. We opened our doors in 2005 and have been a proud supporter of our community ever since. We are honored to have been named The Best Nutrition Store in Lincoln. 

We offer innovative nutritional supplements, personalized nutrition coaching, optimized meal-planning, and body composition analysis. We are proud to be a premier Lifebase Solutions provider and to offer a Hero Discount to our Hometown Heroes (police, fire, military, educators, medical providers)

Our independently tested and verified supplements are made in the USA and have been trusted as safe and effective since 1991.

Our Certified Fitness Nutrition Coaches can help you achieve your body composition and performance goals through our personalized Nutrition Coaching services. Nutrition Authority is a proud provider of Lifebase Solutions, the premier nutriton coaching platform. 
Whether it’s to build muscle, improve workouts, lose weight, or just live healthier, we’ll help you get there, every step of the way. .
All of this is delivered to you at BETTER than internet pricing.