Our Story
Since 2005, Nutrition Authority (formerly Max Muscle of Lincoln) has been part of the Lincoln community with one clear mission: helping people achieve real results. What started as a small supplement store has grown into a trusted source for expert nutrition guidance, premium products, and unbeatable value.
We’ve been honored to be voted Best of Lincoln: Nutrition Store — a reflection of the trust our community has placed in us for nearly two decades.
At Nutrition Authority, we go beyond selling supplements. Our team specializes in:
We carry top-tier brands like APSolutions, Musclesport, Fresh Supps, VMI, Max Muscle, Titan Nutrition, and Global Formulas — many of which you won’t find in big-box stores.
Whether your goal is to build lean muscle, lose weight, boost energy, or simply live healthier, we’re here to create a plan that’s tailored just for you.
What makes Nutrition Authority different is our personal approach. Our Certified Fitness Nutrition Coaches use the Lifebase Solutions platform to design customized plans and provide the support you need to stay on track.
And because we believe in value, we offer Better Than Internet Pricing (BTIP) — every day, in-store, without the wait or the guesswork.
At Nutrition Authority, it’s not just about supplements. It’s about helping you reach your goals with expert guidance, real support, and results that last.
Since 2005, we've delivered expert advice, premium supplements, and results you can trust. Thanks for supporting Lincoln’s locally owned Nutrition Authority.
E-mail : info@mynutritionauthority.com
Hotline : (402) 421-4629
Stay Fueled. Stay Informed
Exclusive deals, expert nutrition tips, and early access to new releases.